Elena Hurjui.
My Philosophy
I am a firm believer in “sharing is caring” and that any morsel of information can find its utility at the right time, if you are a good listener and make use of your creativity to guide people towards their desires and goals. This is the main reason why I am part of the TCW ecosystem, hoping to add my skills to its collective international expertise.
About Me
I am Brand Strategist by trade and a caregiver by heart, so I am passionate about how people think and what makes them tick. I’m constantly trying to help talent grow, teams to connect and companies to find their brand positioning and build their reputation.
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My experience spans over 20 years, half of those spent on the corporate side, working for global brands, and the other on the entrepreneurial one, helping early-stage and mature tech companies build their brands and tackle challenges and opportunities in their competitive landscapes.
Notable Achievements
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Since 2014, co-founder and Strategy Director of Heraldist, an independent strategic & creative consultancy that has been working with tech companies from all over the world, from early-stage to unicorns
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Mentor for various early-stage start-ups
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Awarded Grand Effie, the world’s most important recognition for marketing excellence, while coordinating PepsiCo brand in Romania
What question do you find yourself
asking again and again?
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“Yes, but why?”
This is the question that has fundamentally shaped my life and work. As a brand strategist, I’m always curious about what really makes people tick, how products come together, and why certain patterns just seem to happen the way they do. It keeps things interesting, never a dull moment.
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Live Consciously. Lead Consciously.
Changing the lives of the One for the many.
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